THE PHILOSOPHY
HUMANS CO-EVOLVED WITH PLANTS, FUNGI AND MICROORGANISMS. WE ARE MEANT TO BE ENMESHED WITHIN THIS NATURAL WORLD. BEAUTY HAPPENS WHEN NATURE’S INTERCONNECTION IS REALIZED. AMVER IS MADE OF THIS REALITY.
THE PRINCIPLES
+ SYNERGY DIVERSITY GENERATE OUTCOMES
+ FERMENTS AND FUNGI ARE UNIVERSAL INTERCONNECTEDNESS
+ PHYTOACTIVES ARE IMPERMANENT, THEY MAKE CHANGE HAPPEN
+ 100% PLANT AND FUNGI
+ INTERCONNECTED BEAUTY
AMVER cultivates synergy and diversity in the custom extracts and formulas. Simply combining hundreds of phytoactives can result in synergetic gain of function. It is AMVER founder Amber Grove’s theory that utilizing many phytoactives rather than one, beneficial skin outcomes are more likely to happen.
Many phytoactive compounds come in multiple forms, there are 98 known types of ginsenosides. Provitamin A is not one thing either: carotenoids, α-carotene, β-carotene and β-cryptoxanthin are a few. AMVER’s proprietary custom extractions include as many variants of phytoactive molecular compounds from source botanics as possible. Why? Because a diversity of molecular forms creates both resiliency and less redundancy in skin care.
Ferments are advanced biochemical processes driven by evolution and nature. The heart of a ferment is its living probiotics: lactobacilli, yeast or natto. These microbes transform compounds into nutrients more readily available for humans. Human health has benefitted from fermented foods for millennia. It is a 21st century way of thinking (backed by revolutionary science) to acknowledge that humans and microbes are completely enmeshed. We are one.
Fungi is deeply entwined and supportive of all life on our planet. It is theorized by evolutionary biologists that fungi transformed earth from a barren rockscape to what we know today. Fungi and probiotics directly connect our skin biome with our natural world and by extension our universe. AMVER skincare seeks to reunite your skin with universal interconnection. When this interconnection is realized you transform into your most beautiful self.
A “phytoactive” is an organic chemical compound that has a human benefit and is biologically produced by plants, algae, ferments and fungi. EX Antioxidants, peptides, plant acids, fatty acids, polysaccharides are organic skin nutrients AMVER describes as ‘phytoactives.’ They are absolutely essential to skincare. They are biologic and degrade easily from heat, oxygen and UV light. AMVER reimagined lab processes and product production to deliver skin products brimming with phytoactives. They are packaged inside industry-leading violet miron glass. This obsessive devotion to natural phytoactives result in skincare products that actually make change happen. It is visible and results build over time.
AMVER is centered in nature. All products are completely derived from plants, fungi, algae (and probiotics). All products have been happily tested by humans in extreme ecosystems - deserts, beaches and mountain summits. AMVER is all about immersing yourself in nature and finding beauty doing it.
Interconnected beauty enmeshes you with nature. It’s a state of being selfless and completely at one with nature. Beauty is transient. Beauty is cultivated much like intellect or meditation. It feels like a state of higher awareness. Maybe interdimensional. AMVER is made of this reality.
